What is “micro-moments” in the context of mobile marketing?

“Micro-moments” is a term used by Google GOOGL -0.94%, which refers to mobile users looking for a quick in-the-moment advice, help or information, for which they need bite-sized answers right away .A well-optimized mobile marketing strategy can figure out what their customer need in the micro-moments and provide content that answers the queries available to them instantly. These moments include:

·         I-want-to-know moments

·         I-want-to-go moments

·         I-want-to-do moments

·         I-want-to-buy moments