My company is planning to start mobile
marketing. Before we do that, I want to be clear on what mobile marketing can
do for my company.
Mobile marketing has become a key factor
for success in the online business. Every online business needs a strategically
optimized mobile site or app to boost business sales.
Google GOOGL -0.94% has coined a term,
“micro-moments”, which refers to mobile users looking for a quick in-the-moment
advice, help or information, for which they need bite-sized answers right away.
A well-optimized mobile marketing strategy will be able to figure out what
their customer need in the micro-moments and provide content that answers the
queries available to them instantly.
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