Tuesday, November 28, 2017

SEO/SEM

I am new to internet marketing and am not very sure about the difference between the acronyms SEO and SEM. Can you briefly describe them to me?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two very important entities in internet marketing. Both are designed to gain high-ranking placement in the search results page of a search engine and gain more traffic for your website. SEO gets traffic from organic and natural search results on search engines, while SEM gains its traffic by purchasing ads on search engines. 

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