What is email marketing?

Email Marketing is the process of sending promotional e-mails or commercial messages to acquire new customers and convince existing customers to make additional purchases. It is considered to be one of the most effective and inexpensive ways to find and keep new customers for a business. 

Benefits of Email Marketing

Email marketing is the process of sending promotional e-mails or commercial messages to acquire new customers and convince existing customers to make additional purchases. It is considered to be one of the most effective and inexpensive ways to find and keep new customers for a business.

Here are some of the benefits of email marketing:

It is highly targeted: Email marketing enables you to control exactly who sees an email by segmenting your contacts based on their needs, demographics, location, etc. Targeting your email is important because it ensures that your audience receives content suited to their specific needs. Email marketing can customize your message for each customer, thereby leading to a higher conversion rate.

It increase brand awareness: With every email, customers get to know your business and brand. Sending emails about your brand with strategic planning, smart design and targeted content will enable your business to consistently build value. When customers need products or services, there is a better chance of turning those leads into customers.

It is cost-effective: The most appealing benefit of email marketing is that it is very cost-effective. There are no print costs, no postage fees, and no advertising rates. It is therefore quite affordable.

It is measurable: Email marketing gives an idea of delivery rates, open rates, click-to-deliver rates and subscriber retention rates. These rates can help you understand your customers’ behavior and interests. It can be used as a tool to monitor which information your consumers are most responsive to. Such information can help you target your marketing strategy towards more successful campaigns and topics of interest.

It is easily shareable: With the click of the forward button, your customers can share your deals, offers and news with people in their friends list, thereby enabling your brand to gain more exposure and credibility.

Benefits of Email Marketing

We are a new start-up business. We have been advised to use email marketing to find new customers. What is email marketing and what are its benefits?

Email marketing is the process of sending promotional e-mails or commercial messages to acquire new customers and convince existing customers to make additional purchases. It is considered to be one of the most effective and inexpensive ways to find and keep new customers for a business.

Here are some of the benefits of email marketing:

·         It is highly targeted.

·         It increases brand awareness.

·         It is easily shareable.

·         It is measurable.

·         It is cost-effective.

Why should I have a continuous SEO process?

You should have a continuous SEO process because:

1.       Competitors are continuously performing SEO.

2.       Search engines continually change its algorithms.

3.       Continuous SEO helps maintain page ranking.

4.       The online marketplace is continuously growing.

5.       There are constant changes in search engine user behavior.

5 Reasons Why SEO Is a Continuous Process

Search Engine Optimization (SEO) can help a website ranking in search engine results. Nevertheless, it is a continuous process and not a one-time activity.  Although a quick one-time SEO fix may help, it will not yield long-term results. An ongoing SEO strategy and process  can respond to marketplace changes, and help sustain the website’s good ranking.

It is important to have a continuous and regularly-maintained Search Engine Optimization campaign. Here’s why:

1.       Competitors Continuously Perform SEO: Thousands of websites vie for ranking in the first few pages of search engines. Hundreds of  businesses in the same geographic area may be targeting the same visitors as well as promoting similar services. Thus, it is very possible that many of those thousands are using their own SEO tools and services to boost their ranking in search engines.

2.       Search Engines Continuously Change Algorithms:  As websites strive to increase ranking through various processes, search engines like Google, Yahoo and Bing are persistently evolving and  updating on how they evaluate and rank websites in their search results.

3.       Continuous SEO Maintains Page Rankings:  A website’s  high ranking within search engine results depend largely on how its SEO activities are conducted. A study found that  when a website discontinues its SEO campaign, its ranking drops by 30%. On the other hand, websites with continuous SEO campaigns are able to acquire an 18% increase in their search engine ranking.

4.       Online Marketplace Is Continuously Growing: With the rapid growth of technology, new gadgets, products, programs, and services, online users explore their search using new sets of keywords, or variations of existing ones. The keywords used at launch may have produced good SEO results then, but may not have a great impact after some time, given the changes in online markets.

5.       Changes in Search  Engine User Behavior: Search engine users are constantly evolving and adjusting in the way they search for their products or services.  The key for them is to get quick results. Therefore, they use every possible format of keywords. A popular keyword phrase from the past may not have the same effectiveness today.

SEO strategy that is always evolving to meet the ever-changing demands of the online marketplace is the only key to a website’s continuous good ranking.  

5 Reasons Why SEO Is a Continuous Process

For the past one year, I have been using SEO to improve my business. However, I am now wondering whether I should continue with it.

You should continue with SEO. Both marketing and SEO tecchniques are ever-evolving phenomena. An ongoing SEO strategy and process  can respond to marketplace changes, and help sustain your website’s good ranking. You should also continue SEO because:

·         Your competitors continually perform SEO.

·         Search engines continually change its algorithms.

·         Continuous SEO helps maintain page ranking.

·         The online marketplace is continuously growing.

·         There are constant changes in search engine user behavior.

How does AMP benefits SEO rankings?

When it comes to SEO rankings, AMP definitely has a big role to play. Loading speed for a webpage directly affect the SEO rankings. Websites with AMP pages have lesser bouncer rates and receive more traffic owing to its speed to open pages.  

Benefits of AMP for Your Site

Do you know that more than half of all internet traffic now comes from a mobile device?To keep up with this trend google launched the Accelerated Mobile Pages Project (AMP) in 2016. An online publishing format which is optimized for mobile web browsing.

AMP helps webpages to load very fast when clicked in the Google search results pages. Mega publishing industries today uses AMP, including CNN, The Wall Street Journal, The New York Times, and many more.

Most people don’t wait for more than 3 seconds for a page to open, they quickly move on if the page takes time to open. This is where AMP comes in with itsmost important benefit- speeding up the page loading. It enables the page to open fast enough in mobile phones to keep the browsers engaged on the page. In doing this it ensures that revenue is generated from online advertising for the website.

When it comes to SEO rankings, AMP definitely has a big role to play. Loading speed for a webpage directly affect the SEO rankings. Websites with AMP pages have lesser bouncer rates and receive more traffic owing to its speed to open pages. 

AMP contents can be automatically generated through specific plugins which makes it simple for developers to build on top of the existing HTML and CSS technologies. Some websites have their own AMP plugin, which allows them to generate AMP versions for posts on their websites.

AMP allows developers and publishers to easily incorporate this technology into their websites because it is not restricted by proprietary issues unlike other similar technologies such as Apple News or Facebook Instant Articles.

Benefits of AMP

My website does not have AMP. What is AMP? Will it be a good idea to incorporate this technology? What are its benefits?

AMP is anonline publishing format which is optimized for mobile web browsing.  AMP helps webpages to load very fast when clicked in the Google search results pages. Mega publishing industries today uses AMP. Most people don’t wait for more than 3 seconds for a page to open, they quickly move on if the page takes time to open. This is where AMP comes in with its most important benefit- speeding up the page loading. It enables the page to open fast enough in mobile phones to keep the browsers engaged on the page. In doing this it ensures that revenue is generated from online advertising for the website.

What questions should a home page headline answer at first glance?

It is crucial that your headline answer the question “What does this site offer to me?” within the first few seconds of someone arriving. The most effective home pages will tell a visitor exactly where they are, what they can do here, and why they should do it. 

Tips to Optimize Your Home Page

Your home page is the first thing that a potential client will see on your website. A good home page can lead to many sales. It is very important that you pay attention to every component of your home page. A marketing study showed that a good headline can increase your conversion rates as much as 10.4%.

It is crucial that your headline answer the question “What does this site offer me?” within the first few seconds of someone arriving. List your benefits very clearly, and help your visitors see why they need these products and services. Make sure your customers know where they can go to purchase a product or learn more about your services by increasing button size and using contrasting colors.

Images and videos you put on your home page are extremely important. People respond better to images than long bodies of text. Short videos can have a huge effect on your page’s traffic. Make sure to include images that actually correspond with your product and what you offer. Take time to really consider what images to use.

Quotes from happy customers are powerful trust builders with potential clients. When you list what people are saying about your product on your home page, it can build trust and generate more interest.

Make your home page pleasant to look at. A clean, easy-to-use home page is just as important as meaningful content. Take the time to plan on how you want your home page to look. The most effective home pages will tell a visitor exactly where they are, what they can do here, and why they should do it.