Do you know that more than half of all internet traffic now
comes from a mobile device?To keep up with this trend google launched the
Accelerated Mobile Pages Project (AMP) in 2016. An online publishing format
which is optimized for mobile web browsing.
AMP helps webpages to load very fast when clicked in the
Google search results pages. Mega publishing industries today uses AMP,
including CNN, The Wall Street Journal, The New York Times, and many more.
Most people don’t wait for more than 3 seconds for a page to
open, they quickly move on if the page takes time to open. This is where AMP
comes in with itsmost important benefit- speeding up the page loading. It
enables the page to open fast enough in mobile phones to keep the browsers
engaged on the page. In doing this it ensures that revenue is generated from
online advertising for the website.
When it comes to SEO rankings, AMP definitely has a big role
to play. Loading speed for a webpage directly affect the SEO rankings. Websites
with AMP pages have lesser bouncer rates and receive more traffic owing to its
speed to open pages.
AMP contents can be automatically generated through specific
plugins which makes it simple for developers to build on top of the existing
HTML and CSS technologies. Some websites have their own AMP plugin, which
allows them to generate AMP versions for posts on their websites.
AMP allows developers and publishers to easily incorporate
this technology into their websites because it is not restricted by proprietary
issues unlike other similar technologies such as Apple News or Facebook Instant
Articles.
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