What is Video Marketing?

Video marketing is an advertising tactic which utilizes video in an attractive and educational way to promote a company, product or service. More and more, companies are using videos of client testimonials and life events to leverage rich media content into their marketing efforts.

Benefits of video marketing

It can result in improved SEO ranking: With search engines like Google and Bing including videos in their search results, video marketing has become much more valuable to businesses. Not only can your video be found at the top of search results, but it can also get indexed more quickly.

Uploading your video in Youtube can help you receive quality backlinks, which in turn will significantly improve your search engine ranking.

It can boost conversation rates: According to a study, 55% of online customers are more likely to buy a product they were considering buying after watching a video demonstration of that very product.

It is easily accessible: There are numerous video marketing platforms. From Youtube, broadcast television, video boards to street marketing, the possibilities are endless. An online video can be easily accessible anytime and anywhere through a smartphone. A video therefore, can help you reach your potential customers cost-effectively wherever they are.

It can entertain, educate and inspire: Compared to a photo, a text or an audio, a video can make your viewers laugh, cry, get mad, learn, and take action. It is a great storyteller that can keep viewers glued to your site.

It can be shared easily and frequently: A large number of YouTube videos are watched and shared every minute on social sites. Video sharing is a huge part of social media, and social media is a huge part of businesses.