What are the basic SEO techniques?

Here are some basic SEO techniques:

Optimize Title Tags: Place unique title tags on every page of the website. Make sure title tag characters are not more than 70 characters, and include keywords related to the company’s brand name, product or service.

Customize Meta Description: Customize the Meta Description so that it can capture the search user’s attention. This should be done on every page of the website. Having page summaries not more than 150 characters, and including the keyword phrase for the target page, will do the trick.

Heading Tag: Include <h2> and heading tags containing the target keyword or phrases as part of the content. This can improve SEO while pulling out search results from the body of the page.

Include Alt Tags to Image: While choosing to add images for a webpage, don’t forget to add ALT tags.  Placing an appropriate length of keywords in the tag can be beneficial.

Sitemaps: One of the best SEO techniques is to create sitemaps that help search engine indexing programs index the website.