What is Video Marketing?

I have a new start-up business. I have been advised to consider using video marketing to promote my products and services. Why should I consider video marketing? What are the benefits?

Video marketing is an advertising tactic which utilizes video in an attractive and educational way to promote a company, product or service.

·         With search engines like Google and Bing including videos in their search results, video marketing has become much more valuable to businesses. Not only can your video be found at the top of search results, but it can also get indexed more quickly.

·         According to a study, 55% of online customers are more likely to buy a product they were considering buying after watching a video demonstration of that very product.

·         An online video can be easily accessible anytime and anywhere through a smart phone. A video, therefore, can help you reach your potential customers cost-effectively wherever they are.

·         Compared to a photo, a text or an audio recording, a video can make your viewers laugh, cry, get mad, learn, and take action. It is a great storyteller that can keep viewers glued to your site.