What are some tips and trips for an effective email marketing campaign?

Here are some tips and tricks for an effective email marketing campaign for your business:

Keep the subject-line of your email short and crisp: Keep your email’s subject-line short and to the point, accurate about what’s inside the email and focused on the benefit.

Include the recipient’s name: Generate a personalized subject line that will attract the attention of the recipients of your email and engage them. 

Use Omni-channel functionality: Create an email that can be opened in a variety of devices.

Segment your email: Target your campaigns to appropriate segments, as per their needs. Do not send out the emails to everyone in your list.

Avoid overloading your recipient’s inbox: Stick to sending out just two to four emails per week to avoid flooding your customers' inboxes.