The steps Involved in keyword research are:
1. Ideas:
Come up with keyword ideas by analyzing your competitors’ blogs or websites.
Use keyword research tools like SEMRush and Yahoo Search Assist to come up with
niche keyword ideas.
2. Words:
Select keywords for your product or service and scrutinize them. Check long
phrases which are less viewed and convert into keywords.
3.
Analysis: Use Keyword Effectiveness Index (KEI) and keyword difficulty
score to see how hard it will be to rank for a keyword. Check estimated cost
per click of the keywords.
4.
Competition: Check with competitors to see if your keywords can outrank
them.
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