Keyword Research Ideas for Better SEO Rankings

If you want to sell a product or service, then you need a high SEO ranking so people can find you. The first step towards achieving better SEO rankings is qualitative keyword research.

Steps Involved in Keyword Research

1. Ideas: Come up with keyword ideas by analyzing your competitors’ blogs or websites. Use keyword research tools like SEMRush and Yahoo Search Assist to come up with niche keyword ideas.

2. Words: Select keywords for your product or service and scrutinize them. Check long phrases which are less viewed and convert into keywords.

3. Analysis: Use Keyword Effectiveness Index (KEI) and keyword difficulty score to see how hard it will be to rank for a keyword. Check estimated cost per click of the keywords.

4. Competition: Check with competitors to see if your keywords can outrank them.

Factors to check

Backlinks – Check if the competitors have more links which will make it difficult to outrank them.

On-page SEO – Check the quality of on-page optimization of the competing pages by scanning their titles, descriptions, content, and internal link anchors.

Content –The more unique and useful the content, the better.

Domain authority – Check the duration of the competing domains, their Alexa rank, and their popularity in social media.