Wednesday, January 17, 2018

What is mobile marketing?

I have just launched a new business and have been advised to use mobile devices as a marketing tool. I am clueless about what mobile marketing is all about. Please explain.

Mobile marketing is a digital marketing strategy that aims at reaching a target audience via mobile devices such as smartphones, tablets or PDAs.  It conveys its messages through websites, emails, SMSs ,MMSs, social media or other mobile applications. Today, mobile marketing has become an essential part of digital marketing strategy. 

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