I have just launched a new business and
have been advised to use mobile devices as a marketing tool. I am clueless
about what mobile marketing is all about. Please explain.
Mobile marketing is a digital marketing
strategy that aims at reaching a target audience via mobile devices such as
smartphones, tablets or PDAs. It conveys
its messages through websites, emails, SMSs ,MMSs, social media or other mobile
applications. Today, mobile marketing has become an essential part of digital
marketing strategy.
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