What are some do’s and don’ts of email marketing?

Here are some important do’s and don’ts to make your email marketing campaign effective:

The Do’s

·         Segment your email list because you wouldn’t want to send every single email to everyone in your list. Segment the list based on the interest of the audience.

·         Try including the recipient’s name in the subject line because it increases the “open rate” by an average of 23 percent.

·         Create an irresistible, clever and catchy subject line to grab the attention of your audience.

·         Include attention-getting pre-header text. Use it to highlight exclusive offers, prizes, or additional information about the campaign.

·         Optimize your email for use on mobiles. Make sure to create buttons and links big enough to click. 

The Don’ts

·         Do not send any email without testing it. Send out a test email to make sure it looks good across desktops and mobiles.

·         Do not stuff your message with lots of links. Including too many links makes it difficult to navigate on a desktop and un-clickable on a mobile device.

·         Do not send out emails too frequently. People will get tired of your emails if they pop up everywhere in their inboxes without any apparent purpose.

·         Do not change your “from” name. Keep it consistent. It will help alleviate confusion among your readers and their email providers.

·         Do not design your email with a big image because it may not display in your recipient’s email and the user may automatically delete it without a second look.